News & Media

Click to view
our fact sheet

Hard Rock Casino Rockford Fact Sheet

Click to view
our FAQs

Hard Rock Casino Rockford FAQs

Event Photos

Stroll on State

November 30, 2019

We were so excited to kick off the holiday season and participate in Rockford’s annual Stroll on State. Thank you to everyone who braved the weather and stopped in!

Proposal Submission

October 28, 2019

On Monday, October 28, the Hard Rock team, joined by Mayor McNamara, the Nielsen family and other city officials, submitted our proposal to the Illinois Gaming Board. The Gaming Board has up to 12 months to review proposals and issue licenses. We will continue to keep this site updated with the latest information.

Click on our news release to learn more.

Event Photos

Proposal Approval

October 7, 2019

The Rockford City Council voted to certify the Hard Rock Casino as the city's choice for a new casino!

The Hard Rock Casino Rockford, located at the intersection of State Street and I-90, will feature 64,000 feet of gaming space, a variety of dining options, and a Hard Rock Live entertainment venue. The project will generate over 1,000 part-time and full-time jobs once in operation, and a minimum annual payment of $7 million to the City of Rockford in gaming revenue.

Many thanks to the Rockford community for all your support and enthusiasm.

But the show must go on!

Now we must complete the Illinois Gaming Board approval process
and will keep this site updated on new developments.

Proposal Submission

August 30, 2019

On Friday, August 30, the Nielsen family and Hard Rock team presented our proposal to City Hall.

Click on our news release to learn more.

Event Photos

Rockford Park District Partnership

August 21, 2019

We are so proud to announce our partnership with the Rockford Park District to contribute to a vibrant park system and programs that offer music and play to the residents of Rockford.

Click on our news release
to see our latest updates.

Event Photos

Rockford Day

August 15, 2019

Rick Nielsen and family joined us in celebrating 815 Rockford Day by opening our new Info Center downtown at the corner of
State and Main.

Visit the Hard Rock Casino Rockford
Info Center located in downtown
Rockford at 308 W. State Street.

Click on our news releases
to see our latest updates.

The Opening Act

July 16, 2019

On July 16, Hard Rock International Chairman Jim Allen joined Rockford resident and Cheap Trick's lead guitarist Rick Nielsen to announce a proposal for a Hard Rock Casino Rockford.

Click on our event video and news release.

Event Photos

Copyright ©2019 Hard Rock Casino Rockford

ACCESSIBILITY STATEMENT

Hard Rock Rockford is committed to making our website usable by all people by meeting or exceeding the requirements of the Web Content Accessibility Guidelines 2.0. We have conducted an accessibility review of our site and are working towards expeditiously remediating any issues identified during that review.

Please be aware that our efforts are ongoing as we incorporate the relevant improvements to meet WCAG 2.0 guidelines over time.

PRIVACY POLICY

This document sets forth the Online Privacy Policy (the "Privacy Policy") of WG Development, LLC (referred to as "WG Development" or sometimes as "we" or "us") for this website (this "Site"). "You" refers to the user of this Site, including any visitor to this Site. If you have objections to this Privacy Policy, please do not access or use this Site.

Personal Information

"Personal Information" is defined as any information that identifies or can identify, the person to whom such information pertains. WG Development does not collect Personal Information on the Site without the knowledge of the Site user providing such Personal Information. As a visitor to this Site, you may, if you wish, review the Site content in its entirety without providing any Personal Information to this Site. However, in connection with certain activities involving this Site (with examples described below), we may ask you to provide certain Personal Information. It is completely optional for you to engage in these activities. Examples of a Site user knowingly providing Personal Information on this Site or by means of this Site may include (among other possible scenarios):

  • On the "Support" page, you voluntarily provide us with your name and contact information.
  • After an initial contact made to us via the Site, you provide Personal Information to us in response to our request for such information.

How Information is Used

When you submit Personal Information to us through this Site, you understand and agree that this information may be used by us for any lawful purpose. Without limitation of the foregoing, WG Development reserves the right to disclose or share Personal Information, as may be needed, in our judgment, to comply with laws or regulations of a governmental or regulatory body or in response to a valid subpoena, warrant, or order or to protect the rights of WG Development or others. Generally speaking, WG Development collects your information in order to record and support your participation in the activities you select, which may include contacting you via email or other means. WG Development may collect information about the use of the Site, such as the types of activities or contacts engaged in by users, and how many users we receive daily. WG Development may use this information for statistical analysis, marketing, or business purposes.

Use of Non-Identifiable Information

WG Development, may, by means of this Site, collect data that is not "Personal Information." This data, collected in aggregate and anonymously, may include the type of Internet browser you are using, the type of computer operating system you are using, the pages you visited on our Site, your IP address (although we do not use this to personally identify you), and how you arrived at our Site. This information is used for the purpose of creating a better user experience and to identify areas for improvement on this Site, to estimate the number of site visitors, and to monitor for and prevent fraud and abuse.

Use of cookies

A cookie is a small piece of data stored on your computer, which often includes an anonymous unique identifier sent to your browser from a web site.

WG Development currently uses cookies to track users as they move around the site. This information is collected in aggregate to enhance and create a better user experience and identify areas for improvement on this Site.

Further, WG Development from time to time uses third-party service providers (such as Google Analytics or Wix) to help us enhance the Site experience. The list of such providers may change at any time without public notification. These service providers have their own privacy policies regarding use of cookies.

Changes to Privacy Policy

WG Development reserves the right to change the Privacy Policy from time to time at its sole option and in its sole discretion. You should revisit this Site periodically to make sure you are aware of the most recent Privacy Policy in effect. You will be deemed to have been made aware of, and will be subject to, the changes to the Privacy Policy by your use of this Site after the effective date of the changes. If, as the result of such changes, you want to alter the ways in which WG Development is allowed to use your Personal information, you may do so by contacting WG Development, in writing, at the following address:

WG Development, LLC
6720 Via Austi Parkway, Suite 400
Las Vegas, NV 89119
Attn: Chief Compliance Officer

SERVING PEOPLE AND OUR PLANET

Social purpose is the life of Hard Rock, a company founded on the mottos – Love All-Serve All, Take Time To Be Kind, Save The Planet, and All Is One. We work to improve lives, help communities and sustain the earth, infusing the power of music into all we do, wherever we are.

Today, more than 45,000 Hard Rock® team members enact our mottos' global values across 245 local communities spanning 75 countries.

LOVE ALL SERVE ALL

Our brand plants the roots of its global soul in every place we live. Hard Rock founders, Isaac Tigrett and Peter Morton, were two young Americans who brought together American food and rock 'n roll in London, heart of the world's music scene in 1971. They wanted a cafe that embraced everyone, whatever their background, to unify a world where "bankers did not hang out with bakers."

When the Seminole Tribe of Florida acquired Hard Rock in 2007, two great cultures were joined. Built on the values of integrity, respect, and accountability, the Seminoles launched the first Native American casino in 1979.

Today our unconquered vision drives unparalleled service across cafes, hotels and casinos in pursuit of an unlimited future for Hard Rock, one of the world's growing and best regarded consumer brands.

PINKTOBER

More than $7 million has been raised to fight against breast cancer since 1999. This annual Hard Rock branded campaign inspires customers at cafes, hotels and casinos worldwide to contribute to research and education, through a network of charity partners worldwide.

TAKE TIME TO BE KIND

We attract employees whose compassion and care for our customers and communities make everyday life better. We reinforce this collective empathy with formal training for everyone who joins Hard Rock.

What else does Take Time To Be Kind mean?

In our gaming business, we look out for those who may be vulnerable. While most people treat gambling as entertainment and effectively manage the time and money they spend, some struggle to control their behavior, and as a result, experience harm.

OUR COMMITMENT

We want our players to make informed choices about their gambling and to get help when they need it. Our responsible gaming program works to address problem gambling through player education, the promotion of healthy play habits, and training employees to refer at-risk players to professional help. We partner with the Florida Council on Compulsive Gambling, one of the USA's leading providers of gambling help services, including a 1-800 support line, counseling, education and outreach.

OUR GOAL

To help keep players healthy, so they can return to our integrated resorts

We value the external experts who help us achieve our goals and leadership aspirations:

CORPORATE SOCIAL RESPONSIBILITY AWARD

LEADERSHIP IN RESPONSIBLE GAMING US National Council On Problem Gambling

  • Outstanding commitment to addressing problem gambling

  • Demonstrable leadership for problem gambling treatment funding, access to therapeutic support

TREATMENT AWARD

  • Leadership as a partner and funder of gambling addictions services in Florida

  • First industry gaming operator to receive this distinction

ALL IS ONE

Through local, national and global philanthropy, we invest in efforts that advance health, wellness, social conditions, economic well-being, disaster relief, and environmental sustainability.

Hard Rock Heals Foundation: Acting through financial contributions, strategic partnerships, in-kind and employee support, our charitable arm works to improve lives through the power of music, providing funds and assistance to locally-driven programs.

Since 2016, our fund-raising has dedicated USD $1.3 million to programs promoting wellness and music across 68 countries.

Specific causes include autism awareness, cancer prevention, human trafficking prevention, hunger relief, children's hospice care, elderly learning, cognitive training, peace-building in war-torn regions, and improving socioeconomic circumstances.

We also invest in programs that inspire people's connection to music—its performance, education, artistic development, culture, history, and local talent.

STAR POWER

Hard Rock partners with top musical artists, ranging from emerging to iconic in support of charitable efforts around the world. Whether it is Bruce Springsteen, Shakira, Imagine Dragons, or Rihanna, we fuse the power of their music and our brand to heal.

DISASTER RELIEF

$1.5 million of healing has been extended to countries and local communities experiencing a range of crises and disasters since 2016.

MERCHANDISE

Our t-shirts and merchandise are worn by millions around the world, touching people in an individual and powerful way. The Hard Rock Heals Foundation forms merchandise partners with artists to support great causes.

SAVE THE PLANET

For decades, Hard Rock and the Seminoles shared a deep commitment to building an environmentally sustainable future. Whether through operational improvements, partnerships with environmental organizations, or best practice collaboration with vendors, we are growing our efforts to sustainably address waste, energy, and water based on evidence and standards.

To date we have focused on managing recycling and waste for: building materials, cooking supplies, electronics, paper, and uniforms. Our customer- facing efforts include cardboard, paper products, bottles, and disposable foam and plastics.

What else does Save the Planet mean?

PARTNERSHIPS

Clean the World Hygiene-related illnesses, such as pneumonia and cholera, kill almost 5,000 children every day. Clean the World is a global not-for-profit that re-purposes hotel soap and hygiene products, saving millions of lives while simultaneously diverting hotel waste from landfills.

Hard Rock's 2018 partnership converted 30,000 containers of leftover soap and bottled hygiene products into Clean the World Hygiene Kits, for use in shelters, food pantries, and disaster recovery organizations in the United States. Our first donation aided victims of Hurricane Michael. Our ongoing relationship is projected to provide approximately 2,100 pounds of soap to Clean the World annually.

RESPONSIBLE GAMING

Gambling can be a source of entertainment, but for some people it can be a debilitating disease. Hard Rock want to make sure gambling stays fun, so here are some suggestions for gaming responsibly:

  • Budget your trips to a casino, and treat gambling as a cost like any other entertainment option.
  • Also budget your time before you game, set a limit for how long you want to gamble, and include time to enjoy other activities available.
  • Take a break once in a while. Frequent breaks will help you clear your head and give you time to determine where your budget is.
  • Never rely on gambling to make money, and never chase your losses. The odds are… the longer you play, the more you'll lose, which is why budgeting your money and time are so important.

Signs of Problem Gaming:

  • Neglecting your family because of gambling.
  • Gambling to escape.
  • Gambling to get money to solve your financial problems.
  • Feeling unable to stop playing, regardless of winning or losing.
  • Often gambling until your last dollar is gone.

If you're concerned about problem gambling, a simple, fast self-assessment test is available HERE.

If you or someone you know has a gambling problem, please call 1.800.522.4700 or visit the National Council on Problem Gambling HERE.

You can also find Gamblers Anonymous meetings in your area HERE.